Friday, November 16, 2012

Bending Traditional Rules to be Successful with Gen-Y @ Credit Unions





Author: Rajesh Patil (PMI-ACP, CSM, CSPO, MS in Engineering Management and Leadership)
LinkedIn: www.linkedin.com/pmrajpatil
Email: pmrajpatil@gmail.com


Younger generations are earning good salaries, opening bank accounts, saving for future, buying cool cars, and even buying homes and they are looking for banks that can serve them well with their needs. It's time for the community banks to bend their traditional rules and meet the expectations of this niche market. Serving this generation is not easy because they expect more and they are the vocal generations on social media. Good or bad they say-it-loud on their Facebook walls and their voice can reach out to hundreds and thousands of people in seconds.


Credit Unions can grow their assets and loyal membership count by fulfilling some basic needs of this younger generations like Mobile Banking, Protection from identity threats and frauds and Easy and fast banking on-the-go. 

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Serving this generation is challenging, Credit Unions have to either step-up their act or step- aside for BIG BANKS to win this business opportunity. To benefit Credit Unions have to bend  their much rigid rules to become a "Bank of Choice" for future generations.


Traditionally, credit unions are focused on other areas of financial management and they tend to ignore technology, but with the growing tech-savvy population it's time to shift their strategy and invest in technology to simplifying the financial management experience for members.
At my credit union, I have started to see similar trends; our new goal is to "FRIEND" this younger and tech-savvy generation by offering them a compelling banking experience along with the products that  match their personal needs. 


As I always said credit unions remain tight on budget for innovation, because of their basic business model. The best approach for credit unions to  maintain this balance between innovation and  investments is to "GO AGILE". 

Agile is new to my credit union but many other credit unions have adopted agile since long; they have been very successful in developing an Agile culture in the organization and they have even transformed their work-place to accommodate Agile way of doing things.


Adding agility is a significant undertake for a credit union of our size, but transformation in five basic stages might help us achieve our Agile goal with  minimum effort:

Stage 1: Develop Agile Thinking
Like other credit unions, our employees come from bigger organizations and they still prefer the hierarchy structure, even though their previous companies have transformed in the last 10 years but unfortunately they were not part of that transformation. Developing Agile thinking is the basic responsibility of our leaders in the organization, Agile thinking should not be limited to projects but can be adopted in day to day tasks and this can be done by simply understanding the 12 principles of Agile and trying to apply them wherever, whenever possible.


Stage 2: Continue delivering projects with Agile
Agile is no longer a niche approach for software development. It is becoming a standard for organizations to help them achieve success  across their project portfolios. Both big and small companies are seeing huge benefits of going Agile, even the most regulated organizations like Government and Defense apply Agile (See the GOA Report published in July 2012). Credit union  leaders should understand and continue to encourage Agile by  giving their full support to Agile Managers, so they can continue to add more projects to their Agile portfolio.


Stage 3: Introduce new Agile tools and reports
Even though tools don't promote Agile thinking but they can support it; tools can make it easy to stay Agile for longer term. There are hundreds of Agile supporting productivity tools, some are from big names like Oracle and Microsoft; Microsoft calls there TFS 2012 a "Modern App Lifecycle Management Tool" and it can help manage complete Agile project life cycle; Other tools like Versionone, Jama Software, Altassian, Rally, etc have better project management and reporting capabilities. It doesn't matter whether we use a tool or use the basic MS Word and MS Excel documents to track stories and tasks, it's more important to have the Agile reporting and Agile tracking for better visibility and control.


Stage 4: Educate Management and PMO
This is the most important task for Agile to sustain, if Management and PMO believes in Agile and are willing to support, it won't take us long to transform and be more productive and flexible. PM Office will resist the change if they are not educated, many project managers still think Agile as an adhoc way of project execution with no documentation, no project plan and no control; but in reality it's the opposite

- Agile projects have better and current documentation but the only difference is they are short, easy to understand, more visual when compared to  extensive 50 page documentation that will never be read. 


- Agile projects provides an easy to understand project plan in a different format, instead of complex Gantt Charts. Agile uses Burn-down and Burn-up charts to show the amount of WORK NOT DONE. We all know that updating the traditional project plans is a nightmare when change occurs,but in Agile;  the world can change outside the current sprint and it's easy to manage change with less dependencies.


- Agile projects give double the control on the project, since we can monitor the project much closely and watch the project progress on daily basis and we can identify issues before they negatively impact our  project. In traditional project management individuals and empowered but in Agile the team is empowered and converted in to a self-organized team,  which is better for both project and organization.


Stage 5: Building Multiple Agile Teams
Traditionally we are used to build one huge project team when a project is initiated, the cost of the project is estimated based on how big the team is and how long the project will take. Large project teams some times lead to communication and managing nightmares and if the teams are globally distributed the challenges doubled.
Agile works differently, we create multiple Agile teams with good combination of skills in each team and these teams are waiting  to take on any project. Agile recommends to limit each Agile team to +/- 7 people to help better manage the project.


Moving to Agile is not a choice anymore, it's becoming the normal or much aspired way of executing projects. To be an Agile Organization you don't have to follow the Agile process that's published in a book but instead focus on developing an Agile thinking in the organization; you can achieve this by selecting a list of Agile principles that will work for your organization and use them as your Agile Ethos. 


Bending credit union rules to support Agile will make the credit union more compelling to younger and tech-savvy members and this might be a positive change to thrive.


Disclaimer: My blog is my personal opinion and not connected to my employer or employees. Everything I write is wholly my personal experience and opinion that's not been validated or certified by anybody.
If you have concerns or questions regarding this article, please contact Rajesh Patil at pmrajpatil@gmail.com


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